trueCABLE's Story

In 2015, we started trueCABLE to shake up an outdated industry. Our simple goal: Deliver the fastest, most reliable low-voltage supplies directly to your door and back it up with stellar customer support. Whether you’re a seasoned installer or a do-it-yourselfer, trueCABLE has what you need, when you need it.

While other companies focus on profit, we take pride in our work and focus on customer experience.

Have questions? Our Cable Academy and Networking Experts have the answers.


Our Passion Led Us Here

With our customer-centric approach, we are disrupting the low-voltage industry. We give you a new way to buy the supplies you need. Our direct-to-consumer process allows us to offer high-quality products at an affordable price. On top of that, we offer FREE shipping on every order.

Our focus has always been to design products based on your needs. We listen to you and our technical experts develop and test our products to work seamlessly together as a system. Our Networking Experts have experience working in the field, so they know how to design our products to prevent frustrating project setbacks.

trueCABLE Product line

Designed by Experts for You

All of our products meet their promised specifications and have been tested to exceed industry standards. Our end-to-end solution of product offerings (tools, connectors, & Ethernet cable) undergoes comprehensive testing using our Fluke Networks’ Versiv CableAnalyzer and was shown to outperform other, more expensive brands.


Our Networking Experts have years of experience, we take the time to create a high quality product that will last you years in the field. 

truecable forever warranty

Forever Warranty. Forever Covered.

If you're not satisfied with your purchase, we offer a 30-day money-back guarantee and our Forever Warranty.


We are serious about product quality and want you to be as confident as we are that the product you pay for will serve your needs. Upon giving us a chance to help you figure out any issues, we are happy to accept a warranty claim and we will make it right. That promise is written in stone, forever.

Meet the Team


VP Marketing & Business Development

Jessica was here to see trueCABLE born. She loves to travel and has spent time living in Mexico, where she discovered her passion for tacos and habanero salsa. Most days she can be found walking her Great Dane, Sebastian, doing something crafty or figure skating at the local rink.

Go-to Karaoke Song: You don’t want to hear her sing ;)

Bucket List Destination: Spain

Favorite Show/Movie: Big Bang Theory

John Ibbetson

VP Sales & Business Development

John is the easy going, beach loving, surfer of the group. He enjoys spending his days with his girls- his wife, Kelcie and new baby, Emma. He has a passion for seeing the world and meeting new people along the way. John has been in the industry for 6 years, and loves that each day is different from the last.

Go-to Karaoke Song: Burning Ring of Fire

Bucket List Destination: Tahiti Favorite


Image Don

Technical Sales Representative and Fluke Networks Certified Technician

Don is the guy everyone else asks for technical help.  When not at work, he is still doing PC building and Ethernet installation as a side hustle.   His interests range from ancient history (Egypt) to camping, soap making, and everything SciFi.

Go-to Karaoke Song: ATB/Anything trance

Bucket List Destination: Great Pyramid on the Giza Plateau Favorite

Show/Movie: Anything SciFi horror related. Zombies included.


Accounting Clerk 

Anayeli LOVES live sports, she tries to catch a game whenever she can. One of her biggest goals is to visit all the MLB baseball parks (12 down, 18 to go). Anayeli is always on the go, whether it's working 2 jobs, trying a new hiking trail, snowboarding, or hanging out on jet skis in Southern California, she's always up to something. In her down time, she loves to cook (everything from scratch, of course) and plans to share her tutorials on YouTube.

Anayeli has lived in 3 different states, from the snowy rocky mountains, to the city that never sleeps (Vegas) to sitting poolside in sunny California. She is grateful trueCABLE has given her the ability to travel and live her life!  

Go to Karaoke Song: On My Way -Tiesto

Bucket List Destination: Philippines

Favorite Show/Movie: The Office & The Dark Knight 

Image Kim

Accounting & HR Manager

Kim is a native Texan - born and raised in the Houston area, currently living in a suburb north of Austin.  Outside of work, Kim enjoys spending time working in her flower beds and watching her son participate in pole vaulting events.  She loves to travel when her son's schedule allows it. Her ultimate travel goal in life is to purchase an RV and tour the country since having the fantastic benefit of working remotely. 

Go to Karaoke Song: Don't do karaoke

Bucket list destination: Bungalows in Bora Bora

Favorite Show/Movie: Mike & Molly (comedy) Prodigal Son (crime)


Marketing Coordinator

Ann is a music enthusiast, avid concert-goer, and horror movie buff. She and her husband have a collection of almost 400 vinyl records and 300 movies on their shelves. A Chicago native, she is a big foodie and Chicago Blackhawks fan. She has also competed in hunter/jumper equestrian events and rides as much as she can. At home, you can find her cooking, baking, reading, and watching horror movies.

Go-to Karaoke Song: Bad Reputation, Joan Jett & The Blackhearts

Bucket List Destination: Rome, Italy Favorite

Show/Movie: House of 1000 Corpses 

Image Zach

Procurement and Supply Chain Coordinator

Despite being a person of few words, Zach speaks with his actions on all our global and domestic supply chain issues. When he is away from work you can expect him to be playing sim racing games on his PC (built by Don!), at the local speedway watching a car race, or going on long walks with his wife and dogs.

Go-to Karaoke Song: Kickstart My Heart

Bucket List Destination: Le Mans, France Favorite

Show/Movie: The Grand Tour


Warehouse Manager

Most of Nathan's time away from trueCable is dedicated to his wife of almost 17 years, and 15 and 10 year old daughters. He is a volunteer coach for his older daughter's FIRST FTC robotics team, the Astromechs #3409. In his free time he enjoys playing mostly single player video games, reading medieval fantasy books, and bass fishing when the weather allows.

Go-to Karaoke Song: Alice in Chains "No Excuses"

Bucket List Destination: Rome, Italy Specifically the Colosseum.

Favorite Show/Movie: Fight Club (Shhhh...we don't talk about it), The Lord of the Rings Trilogy, The Witcher, Game of Thrones, Band of Brothers

Image Nick

Warehouse Associate

Nick is a single father and his kid is his whole life. He is also an extremely big sports fan. He helps coach his son’s basketball and football teams.  When not working or coaching, he enjoys hanging out with his son watching sports and movies, playing video games and hanging out with family.

Go-to Karaoke song: more of a watcher of it than precipitating

Bucket list Destination: Wildlife tour in Australia

Favorite movie/show: Halloween/Friends

Image Jennifer

Warehouse Associate

Jennifer enjoys being with her children, collecting vinyl, gardening, baking and listening to punk rock. She also likes writing and playing music. When given the opportunity, she loves watching live bands.

Go-to Karaoke song: Hybrid Moments by, The Misfits

Bucket list Destination: Mexico

Favorite movie/show- Halloween/Mr. Robot

Image Mikayla

Customer Service & Marketing Coordinator

Mikayla is excited about exploring the south for the next few years and finally living by a beach after living in Colorado for 21 years. She loves spending time with her family and pets. She is always up for challenges and loves learning new things.

Go-to Karaoke song: Girls just wanna have fun

Bucket List Destination: Turks and Caicos

Favorite Show/Movie: 50 First Dates

Image Joe

Warehouse Associate

Joe is our company gamer. His favorite genre is Battle Royale. He enjoys a good stay-at-home night playing video games with the boys. When he isn't gaming he is either listening to music or creating it with a good ol' 6 string.

Go-to Karaoke Song: Wish You Were Here

Bucket List Destination: London, specifically Earl's Court Arena

Favorite Show/Movie: Star Wars: Revenge of The Sith

Stephanie Seber

Marketing Specialist

Steph is our traveler; she takes advantage of trueCABLE being a remote company and freely wanders the world. Having been to over 15 countries, Stephanie enjoys exploring new areas, food, and cultures. When she’s not exploring the world, you can find her enjoying the rare moments of downtime at home with her family, reading, and learning something new.

Go-to Karaoke Song: 7 Rings

Bucket List Destination: All of southeast Asia

Favorite Show/Movie: Silence of the Lambs