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Meet the Team
Meet the team behind the screen! We may be an e-commerce brand, but behind the technology there are real people here to help you with all your low voltage needs. Here is a glimpse into each of our department leaders at trueCABLE.
John I.
Chief Executive Officer
John has been part of trueCABLE since day one and now leads the company as CEO. The part of the job he finds most fulfilling is helping others grow and succeed together as a team. Outside of work, John loves surfing, mountain biking, enjoying delicious food, and spending quality time with his wife and daughter. Traveling has been a big influence on who he is and remains a personal priority. Motivated by the people around him, John approaches challenges and learning opportunities with optimism and a belief that anything is possible.
Jessica F.
Chief Marketing Officer
As CMO, Jessica leads our Marketing and Customer Success teams with a passion for creating an exceptional customer experience. She thrives on blending data-driven strategy with creative storytelling to fuel trueCABLE's growth. She is continually inspired by the kind, talented, and innovative team she gets to work with daily. Outside of work, she combines her love for travel and art as a sketch artist, documenting her adventures with her husband through on-location drawings.
Amanda D.
Chief of Staff
Amanda loves being part of trueCABLE's ambitious and people-first culture. She's passionate about helping the team grow, tackling challenges, and discovering new opportunities. A West Coast native with a fondness for the ocean and wine country, Amanda brings that spirit of exploration to her role. When she's not diving into a strategy session or cheering on the trueCABLE crew, you'll likely find her mountain biking, skiing, camping with her husband and dog — or curled up with a good book or movie. She also has a big love for travel and exploring new corners of the world.
Kim L.
VP of Finance
Kim serves as our VP of Finance, bringing over 25 years of experience to the team. Her areas of expertise include, but are not limited to, process optimization, audit and financial reporting, and human resources. She is a wealth of knowledge and helps bring out the best in all of us each day. There is no job too big or too small for Kim. Fun fact, Kim is a huge Texas Longhorns football fan.
Mikayla M.
Director of Marketing
Mikayla, our Director of Marketing, is a leader with a strong passion for entrepreneurship and a drive to understand how all parts of a business work together. Her curiosity helps her improve the entire customer journey, from the moment someone finds us to their post-purchase experience. Outside of work, Mikayla is a proud dog mom to Millie and Milo and a dedicated foster mom for a local dog rescue, so she's never short on cuddles and licks. Her love for helping others is a big part of who she is, making her a compassionate leader here at trueCABLE and a rocking foster mom.
Ann H.
Director of Customer Success
Ann is trueCABLE’s Director of Customer Success, where she drives the strategy for customer experience and aligns it with the company’s growth goals. She fosters collaboration across our Sales, Marketing, Operations, and Technical teams to ensure every customer interaction is seamless. Known for her genuine attitude and eagerness to understand customer needs, she keeps a close eye on the big picture, tracking what’s working, spotting opportunities to improve, and bringing fresh ideas from industry trends back to the team. Outside of the office, Ann enjoys cooking, listening to vinyl records, and watching horror movies with her husband.
Ben H.
Technical & Product Innovation Manager
Ben is a seasoned expert with 20 years of experience in the structured cabling industry. Before joining trueCABLE, he honed his expertise at respected companies like Fluke Networks and Leviton Network Solutions, bringing him an impressive wealth of knowledge and experience. He's a certified RCDD through BICSI and, has a fiber optic installation certification with ETA International. Ben has a passion for travel and the outdoors, where you'll likely find him mountain biking, playing pickleball, or hitting the golf course.
Martha H.
HR Generalist
Martha joined trueCABLE with over 25 years of management experience with an emphasis in customer service and operations, as well as 12 years of experience owning/operating her own small wine boutique. She finds great satisfaction in playing a part of the growth here at trueCABLE and uses all her knowledge to better the company each and everyday. In her downtime you can find Martha spending time with family (especially her two grandsons), traveling, hiking, and gardening.